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A CRM is the central place for customers, requests and team communication. Automation removes recurring manual steps so nobody has to maintain the same information twice.
CRM stands for customer relationship management: a system where your company keeps customers, prospects, requests, offers, appointments, communication and tasks in one place.
Instead of scattered emails, spreadsheets and verbal updates, everyone sees the same current status.
Automation means recurring steps run by clear rules. A person remains responsible; routine work becomes shorter.